7 Proven Social Media Strategies for Real Estate Agents

Monday, June 10, 2024

In today's digital age, social media has become an indispensable tool for real estate agents looking to expand their reach, generate leads, and build a strong brand presence. With billions of active users across various platforms like Facebook, Instagram, LinkedIn, and YouTube, the potential for growth and success is immense.

However, simply having a social media presence is not enough; it's crucial to implement a well-crafted strategy that resonates with your target audience and sets you apart from the competition. By leveraging social media's unprecedented opportunities, agents can cement their reputation as local market experts while expanding their reach and generating a steady stream of high-quality leads.

1. Choose the Right Platforms

Not all social media platforms are created equal, and it's essential to focus your efforts on the ones where your target audience is most active. For real estate agents, the following platforms have proven to be particularly effective:

Facebook: With over 2.9 billion monthly active users, Facebook remains a powerhouse in the social media landscape. Its robust targeting options and advertising capabilities make it an ideal platform for showcasing listings, sharing market insights, and connecting with potential clients.

Instagram: As a highly visual platform, Instagram is perfect for real estate agents to showcase stunning property photos and videos. With over 1 billion monthly active users, it offers a vast audience and opportunities for creative content marketing.

LinkedIn: While often overlooked in the real estate industry, LinkedIn is a valuable platform for networking, establishing yourself as an expert, and connecting with other professionals in the field.

YouTube: Video content has become increasingly popular, and YouTube provides a platform for real estate agents to share property tours, market updates, and educational content. With over 2 billion monthly active users, the potential reach is enormous.

Rather than trying to maintain an active presence across all platforms immediately, focus your initial efforts on mastering one primary channel where your target audience is most engaged. Once you gain traction, you can then expand to complementary platforms.

2. Consistent Posting: Feed, Reels, Shorts & Stories

Consistency is key when it comes to social media success. Maintaining a regular posting schedule not only keeps your audience engaged but also helps to establish your brand as a reliable and trustworthy source of information.

​However, posting frequency should be balanced with quality. It's better to post 2-3 thoughtful, valuable updates per week than to overwhelm your audience with lower-quality, high-volume posts.

​When determining your cadence, aim to share a mix of:

  • New listings with high-quality photos and detailed descriptions
  • Client testimonials and success stories
  • Local market updates and industry news
  • Behind-the-scenes glimpses into your day-to-day operations
  • Educational content like home-buying tips or staging advice

The goal is to provide a steady stream of fresh, engaging content tailored to your audience's interests and needs.

In addition to feed posts, leverage short-form video content like Instagram Reels (up to 90 seconds) for property tours, tips/advice, and behind-the-scenes looks. YouTube Shorts (up to 60 secs) also provide opportunities for listing previews, community spotlights, and quick tips. Use Instagram/Facebook Stories to share quick updates and promote your latest Reels/Shorts between more extensive posts.

By committing to a consistent yet sustainable cadence across feed posts, and short-form videos like Reels/Shorts, and Stories, you'll keep followers engaged while positioning yourself as a leading local expert.​

Interested in getting a copy of our Content Calendar Template for FREE to plan out your posting schedule? Email info@agenthustlenetwork.com and we'll send you a copy!

3. Create Visuals That Sell: Showcasing Listings and Building Your Brand

Visuals are everything in real estate. High-quality photos and videos can make or break a listing's ability to catch a buyer's eye and elevate your brand presence. Go beyond basic photos - create stunning visuals that stop the scroll:

  • Professional photography highlighting features, curb appeal, and stylish staging
  • 3D virtual tours allow immersive 360° exploration
  • Aerial drone videos showcasing unique interior and exterior perspectives
  • Agent-guided video walkthroughs narrating the home's highlights

This premium visual content serves two key purposes: providing an engaging experience for prospective buyers to envision themselves in the listing, and building a portfolio that showcases your expertise to potential clients.

In addition to listing visuals, incorporate eye-catching branded visuals across your social media:

  • Graphics/data visualizations on market stats and housing trends
  • Lifestyle photography highlighting the local community
  • Client testimonial videos and success stories

Invest in professional photography, videography, virtual tours, graphic design, and more. Embrace creativity to make your visuals truly stand out from competitors and elevate your real estate brand.

4. Build Lasting Connections: Engaging Your Audience as a Real Estate Expert

Social media is a two-way street, and it's essential to engage with your audience beyond just posting content. Building relationships and fostering a sense of community can go a long way in establishing trust and loyalty with your followers.

Make it a habit to respond promptly to comments, messages, and mentions in a professional manner. Share and engage with content posted by your followers, and consider running contests or giveaways to encourage participation and interaction.

Additionally, leverage social media as a customer service tool. Promptly addressing any concerns or questions raised by your followers can help build a positive reputation and strengthen client relationships.

Some ideas to drive engagement:

  • Ask questions about photos to spark conversations
  • Run polls to gather feedback and insights
  • Go live with Q&As, property tours, or community spotlights
  • Highlight user-generated content from clients and fans

The more interactive and engaging your social presence is, the stronger connections you'll build with your audience. Don't just broadcast - listen, respond, and foster a two-way dialogue.

5. Leverage Stories, Reels, and Shorts

Instagram Stories and Reels, along with YouTube Shorts, have become increasingly popular for sharing quick, engaging video content that captures your audience's attention.

These ephemeral, short-form formats are perfect for showcasing:

  • Property sneak peeks or teasers
  • Quick home-buying/selling tips
  • Client testimonials or success stories
  • Local community events or happenings
  • Behind-the-scenes glimpses of your team/office culture

By leveraging Stories, Reels, and Shorts you provide an authentic, personal connection with your audience, showcasing the human side of your business and building trust.

​To maximize their impact:

  • Post Stories consistently across Instagram/Facebook to stay top-of-mind
  • Promote your latest Reels and Shorts via Stories and feed posts
  • Repurpose successful Reels as bite-sized Stories highlights
  • Experiment with trending audio, effects, and transitions to boost engagement

For Reels (up to 90 secs), focus on property tours, tips/advice, and behind-the-scenes looks.

For Shorts (up to 60 secs), create listing previews, community spotlights, and quick tips.

Used effectively, these short-form, mobile-friendly video formats allow you to complement your more extensive feed posts with continuous content that keeps followers engaged and coming back for more.

6. Utilize Paid Ads

While organic reach on social media is valuable, it's often not enough to achieve the level of exposure and lead generation that many real estate agents desire. Investing in targeted paid advertising can be a game-changer, allowing you to reach a broader audience and drive more qualified leads.

Platforms like Facebook and Instagram offer robust targeting options, enabling you to reach specific demographics, locations, and interests. By leveraging these tools, you ensure the right people see your ads, increasing the likelihood of conversions.

To maximize your paid ad performance:

  • Use high-quality visuals and compelling copy
  • Clearly communicate your value proposition and call-to-action
  • A/B test different thumbnails, titles, descriptions, CTAs, and creative elements
  • Model and follow what's working from other successful real estate ad campaigns
  • Test and optimize campaigns continuously for better results
  • Promote your best-performing organic content as paid ads

When combined with an organic social strategy, targeted paid advertising allows you to amplify your reach, generate more leads, and ultimately drive greater business success.

7. Showcase Your Expertise

In the competitive world of real estate, positioning yourself as a trusted expert in your local market can be a significant advantage. Social media provides an excellent platform for showcasing your knowledge and establishing yourself as a go-to resource.

To highlight your expertise, incorporate content like:

  • Market insights and data analysis
  • Educational videos or blog posts on home buying/selling/investing
  • Interviews with industry experts or successful clients
  • Live Q&A sessions or webinars addressing common questions

By consistently providing valuable, informative content, you build credibility and trust with your audience. They'll view you as the authority for guidance.

Leverage your social platforms to:

  • Offer free consultations or resources
  • Host community/networking events
  • Collaborate with complementary businesses (lenders, contractors, etc.)
  • Repurpose your best content across channels for maximum reach

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